Multi-brand strategy 
did you know that popular Indian skin care brands are owned by a single parent company - Dr.Sheth’s, Aualogica, The...

Bounce rate is the percentage of users leaving your website without any sort of engagement- no clicks or navigation to other pages.

Here is what Minimum Viable Product means

AND Condition helps you narrow down your target audience whereas OR condition helps your broaden it.

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ROAS - Return on Ad Spend Is the business generated in terms of monetary value vis a vis the amount your spent on running ads across...

a user with a certain disposable income has too many options, a user doesn't just have to choose you amongst all the other learning opt

Familiarity is often the reason we buy a product, we are comfortable, we know it, that doesn't make a user anxious."

December is here and I am sure that all you Business Owners and Branding/ Marketing Consultants would already have started working on...