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  • Writer's pictureAmanbir Kaur

Color of the Year 2024

December is here and I am sure that all you Business Owners and Branding/ Marketing Consultants would already have started working on strategies for 2024.

While working on one, we either need to know of the trends or anticipate trends for the next year. One color that is surely going to trend in 2024 is: Peach Fuzz.


Every year for the last 25 years Pantone Color Institurte has been selecting a color of the year. The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. While selecting the color, they take into consideration all aspects of society: fashion, marketing, social media and even politics.


The color selected by Pantone for the year 2024 is Peach Fuzz and I am sure you'll start seeing alot of products in this color or in this color palette. So, if you're a designer, branding/ marketing consultant, any product based startup, make sure to have products in Peach Fuzz because it's going to be trending and buyers shall be looking for products in this color.

And do not forget to share this video with all your designer friends, your startup friends so that they can benefit from this information.

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