top of page
  • Writer's pictureAmanbir Kaur

Top 5 reasons to use Facebook Business Manager over Boosting your Post on Instagram and Facebook


Here are the top 5 reasons for you to run your ads on Facebook and Instagram using Facebook Business Manager instead of just boosting a post:

1. Can create extensive audiences - Saved, Custom and Lookalike which serve at different levels of the funnel.


2. Re-marketing - if you're an e-commerce company you know how that your percentage of positive ROI is more from re-targeting than from any other way.


3. Lead generation - and if you're a Service based company you already know the significance of generating high quality leads. Lead gen objective connects your ad to a lead form, which is easier for a user to interact with and users information gets saved within FBM.


4. Pixel tracking - through FBM every ad account gets a unique pixel which can be installed on the website to track all sorts of conversion actions a user can take on the website, this is very important for us to understand the success of our campaigns/ads.


5. Optimization - a dashboard with all the relevant metrics and genuine data is helpful in analysing the campaign performance for us to take informed decisions for optimising our campaigns.

23 views0 comments

Recent Posts

See All

Comments


bottom of page