Lifetime Budget v/s Daily Budget
Module: Facebook Business Manager Topic: Daily budget v/s Lifetime Budget Daily Budget: the maximum amount that you're willing to spend on your ads on a daily basis. But by default your ads will run 24*7 here and even if you try to set a schedule, the option won't be available. Whereas, Lifetime Budget: the maximum amount you're willing to spend on your ads for the duration selected and this is where you can set an ad schedule that is, set the days on which you want to run ads and the time duration too. Irrespective of which ever budget type you select, FBM has a minimum spend of 77.65 INR on a daily basis (this value is dependent on the dollar value) and hence you'll notice it fluctuating.