1. We get most of our orders during the day but majority of our 'Add to Carts' at night - I was reading an article re Marketing Psychology when I came across the term 'decision fatigue' and how it effects our capability of decision making. Unknowingly we end up making 30,000-35,000 decisions each day - and this explains my observation too.
A user gets tired by night after making so many decisions throughout the day that even though they add products to cart but the conversion rate is below what I have seen during the da
2. Weekends are Slow - As opposed to my earlier assumption that we shall see more purchases over the weekends, it's weekday mornings that have been proving really good for the business. This also depends on the kind of products a business has. Initially we started with formal blazers and coats at Dramatic Finds' and hence saw very few sales over the weekends despite sometimes increasing the budg
On discussing this with my associates, one person pointed out that probably because I have formal wear for females, it could be that when a female has to get ready for her office on weekdays that's when she feels that she doesn't have enough clothes for work and therefore this can explain more purchases over the weekda
3. People who follow us on Instagram rarely buy but those who have bought from us rarely follow us - this is my understanding: that people who start following us without buying are the ones who our collection and want to be a part of our community and to also be updated about our future drops as early as possible and upcoming sales and offers. Whereas, those who've bought from us for them it was a purely transactional bond, they are not bothered about offers and will buy whenever they come across an interesting pi
I mean sometimes I stop following a brand so that I can get over looking at their products and hence the urge of always wanting to buy from them.
------------------------
For those of you who don't know - Dramatic Finds' is an online Thrift Store for Premium Vintage Fashion for Women that aims at making sustainable fashion a reality. You can check our collection here - https://www.dramaticfinds.com
Comments