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Live, Online Classes
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Search, Display, Video and Shopping Ads
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Create ROI-driven PPC Campaigns
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Run Lead Generation Ads
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Conversion Optimised Strategies
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Practical learning on the Tool
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After course support available
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Start Date - 4th May, 2024
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After Course Support
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All classes led-by Amanbir
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Duration - 4 Weeks | 12 Classes
Advanced Google Ads Course Online
Trainer-led, Live Classes
LearnPPCwithme offers Trainer-led, live training on Google Ads, also known as Pay Per Click or PPC. Classes are conducted via screen-sharing at a time that suits the client, and one has an option to enrol in either a batch or in 1-1 classes. Course curriculum has been designed in a way that you get practical learning on the tool, and you learn Search Ads, Display Ads, Youtube Ads, Shopping Ads, Re-Marketing Ads and optimisation strategies on your own business or your client's business.
Sign for the course to learn to create, manage and optimise campaigns and generate high quality leads or increase online sales within your budget.
TESTIMONIALS
"Aman teaches me exactly what I wanted learn. She is very knowledgeable, responsive and trustworthy. Before you spend google AdWords, you must learn with her to understand how it work and you have better management to your outsource company. Or just ask her to manage your AdWords simply. She is really great! Definitely Highly recommend!"
"Great experience with Google AdWords from the team at Learnppc - particularly Aman! Would highly recommend using these guys for individual, 1 - 1 training."
Google Ads Course Structure
You will learn the following:
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Introduction to Google Ads
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Account Creation
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Understanding Different Business Types
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Understanding Different Objectives
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Search Campaign
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Keywords Research
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Understanding Different Match Types
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Negative Keywords
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Quality Score & it's factors
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Using Ad Extensions
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Setting up Daily Budget
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Automated Bidding Strategies
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Calls Ads v/s Search Ads
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Optimisation Strategies
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Re-marketing in Search Ads
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Campaign Optimisation
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Display Campaign
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Understand Google Display Network
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Targeting Types - Audience, Demographics & Content
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Display Ad Creation
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Re-marketing Ads
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Display Campaign Optimisation
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YouTube Campaign
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Strategising story-board
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Using the video Ad
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Targeting types
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Campaign Optimisation
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Shopping Campaign
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Creating Merchant Centre Account
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Creating Product Feed on MCC
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Performance Max Campaign
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Linking MCC with your Google Ads Account
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Product Feed Optimisation
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Setting Dynamic Re-marketing Campaigns
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Setting up Purchase Conversion Events
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Conversion Tracking
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Difference between Events and Conversions
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Different Goal Actions
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Google Tag Setup
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Conversion Event Setup
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Analysing different Reports
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Search Terms
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Auction Insights
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Internal Reports
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Campaign URL Builder
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URL Parameters
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URL Suffix
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Manual Parameters
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Dynamic Parameters
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Course output
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Create a strategy as per the business objective
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Have thorough knowledge of Google Ads both theoretically and practically
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Be proficient in the tool and it's features
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Be able to create ROI-driven campaigns
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Have a good understanding of how to optimize the campaigns to reduce the CPA
This course is suitable for:
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Small Business Owners and Startup Founders
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Agency Owners
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Freelancers/ Digital Nomads / Consultants
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Affiliate and Marketing Professionals
Meet your Trainer
Amanbir Kaur
Founder and Lead Trainer
Amanbir has been a Digital Marketer for 7+ years and a trainer for 5+ years.
She started LearnPPCwithme in the January of 2018 and offers Online as well as Offline Trainings.
In 2022 she added yet another vertical of Corporate Trainings and have already partnered with Startups and Marketing Agencies for up-skilling their team so that they are better equipped with optimisation strategies to get a positive ROI on their marketing spend.
Life is traveling to the edge of knowledge, then a leap taken!