Advanced Google Ads Course
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Offline Classes in Chandigarh
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Search, Display, Video and Shopping Ads
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Create ROI-driven PPC Campaigns
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Run Lead Generation Ads
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Conversion Optimised Strategies
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Practical learning on the Tool
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After course support available
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Start Date - 4th May, 2024
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After Course Support
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All classes led-by Amanbir
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Duration - 4 Weekends | 20 Hours
LearnPPCwithme offers Trainer-led, offline training on Google Ads, also known as Pay Per Click or PPC. Classes are conducted in Chandigarh on Weekends. This is an intensive and extensive course, with it's curriculum designed in way to include 80% practical learning on the tool and 20% theoretical learning. Curriculum includes Search Ads, Display Ads, Youtube Ads, Shopping Ads, Re-Marketing Ads and optimisation strategies, you can choose to create ads for your own business, your client's business or a passion project that you might have.
Sign for the course today to learn to create, manage and optimise Google campaigns and generate high quality leads or increase online sales to increase your .
Google Ads Course Structure
You will learn the following:
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Introduction to Google Ads
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Account Creation
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Understanding Different Business Types
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Understanding Different Objectives
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Search Campaign
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Keywords Research
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Understanding Different Match Types
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Negative Keywords
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Quality Score & it's factors
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Using Ad Extensions
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Setting up Daily Budget
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Automated Bidding Strategies
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Calls Ads v/s Search Ads
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Optimisation Strategies
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Re-marketing in Search Ads
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Campaign Optimisation
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YouTube Campaign
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Strategising story-board
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Using the video Ad
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Targeting types
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Campaign Optimisation
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Analysing different Reports such as
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Search Terms
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Auction Insights
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Internal Reports
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Display Campaign
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Understand Google Display Network
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Targeting Types - Audience, Demographics & Content
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Display Ad Creation
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Re-marketing Ads
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Display Campaign Optimisation
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Shopping Campaign
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Creating Merchant Centre Account
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Creating Product Feed on MCC
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Performance Max Campaign
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Linking MCC with your Google Ads Account
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Product Feed Optimisation
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Setting Dynamic Re-marketing Campaigns
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Setting up Purchase Conversion Events
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Conversion Tracking
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Difference between Events and Conversions
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Different Goal Actions
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Google Tag Setup
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Conversion Event Setup
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Campaign URL Builder
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URL Parameters
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URL Suffix
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Manual Parameters
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Dynamic Parameters
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By the end of the course will be able to:
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Create a customised strategy for different businesses
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Have thorough knowledge of Google Ads practically
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Create and Run Different Types of Google Ads
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Audit and Optimise Different Types of Google Ads Campaigns
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Generate a positive ROAS
This course is suitable for:
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Business/ Agency Owners
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Startup Founders
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Freelancers/ Digital Nomads / Consultants
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Sales and Marketing Professionals
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Freshers who want to gain a skill
Meet your Trainer
Amanbir Kaur
Founder and Lead Trainer
Amanbir has been into Digital Marketing for 9+ years and a trainer for 7+ years.
She started LearnPPCwithme in the January of 2018 with a vision to offer trainer-led, personalised, quality trainings Online as well as Offline.
In 2022 she added yet another vertical of Corporate Trainings and have already partnered with Startups and Marketing Agencies for up-skilling their teams so that they are better equipped with optimisation strategies to generate a positive ROAS on their Online Advertising spend.
Testimonials
"Aman teaches me exactly what I wanted learn. She is very knowledgeable, responsive and trustworthy. Before you spend google AdWords, you must learn with her to understand how it work and you have better management to your outsource company. Or just ask her to manage your AdWords simply. She is really great! Definitely Highly recommend!"
"Great experience with Google AdWords from the team at Learnppc - particularly Aman! Would highly recommend using these guys for individual, 1 - 1 training."
Life is traveling to the edge of knowledge, then a leap taken!